In this article, you’ll learn:
- The level of caffeine in a matcha latte
- How the energy boost from matcha lattes is different to coffee
- Why private label RTD matcha helps you meet consumer needs
While matcha was once considered a niche menu item for specialty coffee shops and tea houses, it is now a staple for cafés and foodservice businesses. It’s widely positioned as the main competitor to coffee, in part because of its sweeter flavour profile and more subtle energy boost.
There are now more ways to consume matcha than ever, from freshly made lattes to canned RTD matcha. But as consumers focus more than ever on wellness and health, one question lingers: Is the matcha latte caffeine content different from coffee?
To explore this in more depth, I spoke with Koki S., a Strategic Matcha Sourcing Expert based in Japan. As a consultant for global matcha brands, he helps them understand the matcha latte caffeine content and the science and formulation behind one of the fastest-growing drinks on the market. Read on for his insight.
What is the difference in caffeine content between matcha and coffee?
According to Koki, the matcha latte caffeine content is similar to that of coffee. “A standard serving (2g of matcha) contains around 60mg to 70mg of caffeine. This is comparable to a shot of espresso,” he says.
While the matcha latte caffeine content is broadly similar to coffee, it differs significantly from that of steeped tea. “The biggest difference is in how you consume it,” he explains. “Because you consume the whole leaf, matcha is higher in caffeine density.”
Even though matcha and coffee have a similar amount of caffeine, their antioxidant content impacts the release of energy. Matcha contains high levels of catechins, flavonoids that interact with caffeine and contribute to a slower, more gradual energy release.
As a result, matcha lattes have a longer-lasting release of energy compared to coffee. “The way the body absorbs it is completely different due to the binding with catechins. This results in a slower release,” Koki explains.
Therefore, while the matcha latte caffeine content is similar to that of coffee, its rate of energy release is very different. This is why matcha is often associated with slower-release energy.
Why does matcha have a more calming energy boost than coffee?
Despite the matcha latte caffeine content being similar to coffee, it is also known for providing an energy boost without jitters or anxiety. This isn’t because of its caffeine level, but rather the amino acids present in matcha.
Aside from caffeine, one of matcha’s most significant functional benefits is its high concentration of L-theanine, an amino acid found primarily in shade-grown tea leaves. “This is the magic of matcha,” Koki explains. “L-theanine stimulates Alpha brain waves, which induce a state of relaxation without drowsiness.”
L-theanine works alongside the matcha latte caffeine content, creating a different kind of energy boost compared to coffee. “When L-theanine pairs with caffeine, it neutralises the jittery side effects,” says Koki. “Instead of a sharp adrenaline spike, you get a state of calm alertness. It’s a sustained focus that allows for deep work.”
Studies have shown that combining caffeine and L-theanine can improve attention, alertness, and working memory, while reducing anxiety. Since matcha naturally contains high levels of L-theanine and coffee doesn’t, it’s at an advantage when it comes to sustainable, long-lasting energy.
Why is matcha suited to shifting consumer trends?
While coffee is still one of the most popular drinks for energy, the matcha latte caffeine content – alongside its L-theanine content – makes it a tangible alternative. It is quickly gaining traction as a calmer alternative to coffee, and is now valued at over USD $4.3 billion worldwide.
Koki believes this is a permanent shift in what consumers want from their drinks. “We’re seeing a massive shift where professionals and health-conscious consumers are moving away from the coffee cycle of spike-jitters-crash,” he explains.
“People are no longer looking for just energy – they’re looking for productivity,” he says. “Matcha offers a steady four-to-six-hour energy burn without the anxiety or afternoon crash. It’s exactly what modern workers are seeking.”
This shift is especially apparent among younger consumers, including millennials and Gen Z. They’re less interested in drinking alcohol and prefer drinks that are free from preservatives and sweeteners. Thanks to its unique green appearance, organic ingredients, earthy flavour profile, and the matcha latte caffeine content, matcha is primed to appeal to these demands.
Because of these factors, it’s more viable than ever before for drinks brands to enter the matcha space. The opportunities are vast, ranging from powders to ready-to-drink (RTD) cans of pre-mixed matcha lattes. They’re an opportunity for businesses to tap into this developing market while also aligning with the wellness claims that are more important than ever for younger demographics.
At Hardtank, our private label services help you launch RTD matcha lattes more easily than ever. Our shop-to-go recipes, including matcha, are pre-approved and ideal for quickly launching a new product without prior development. Our bespoke matcha formulation is designed to preserve the tea’s key compounds – including caffeine, L-theanine, and catechins – and deliver the energy benefits to customers.
We also offer custom formulation services to design your RTD matcha from the start. With up to three rounds of feedback, you can be sure that your matcha provides the energy boost to your customers – while also tasting exactly as they expect. You’ll also retain full ownership of your custom formulation, meaning you can build a long-term strategy around your recipe no matter who you work with.
No matter which approach you take, our team can guide you through the entire process, from formulation to canning and distribution. Whether you’re releasing a matcha latte or even RTDs like cold brew or functional energy drinks, we’ll guide you through the full development journey.
Clearly, matcha has evolved beyond a passing trend. Instead, it’s now a new way for consumers to boost their energy and sustain focus throughout the day. By considering the matcha latte caffeine content and balancing it against its other key components, your RTD drinks will have the impact your customers expect.
Matcha latte caffeine content: Key takeaways
- Matcha latte caffeine content is similar to that of coffee – typically around 60mg to 70mg per serving.
- The energy release from matcha feels different to coffee because caffeine is released more slowly. As a result, the energy boost is steadier and leads to long-lasting alertness.
- RTD matcha lattes are a fast-growing opportunity for drinks brands to align with clean energy and wellness trends.
Want to develop your own RTD matcha latte? Explore our private label services here or speak to a member of the team to discuss next steps.
Matcha latte caffeine content FAQ
How much caffeine is in a matcha latte?
A typical matcha latte contains around 60mg to 70mg of caffeine. However, this depends on the amount of matcha powder used for the serving.
Why does matcha feel more calming than coffee?
Matcha naturally contains L-theanine, an amino acid not present in coffee, which leads to a calmer, more sustained energy boost without the crash.
Can I customise my RTD matcha latte caffeine level?
Yes, you can work with a private label manufacturer to adjust the amount of matcha powder in each of your drinks, consequently altering the caffeine content.
Want to learn more about our private label matcha lattes?
- Explore our RTDs: Browse our product pages here.
- Find out more: Read up on our private label process.
- Speak to an RTD specialist: Contact the Hardtank team.
