Your Recipe, Our Technology – Create RTD Beverages That Stand Out

Developing your own ready-to-drink beverage doesn’t have to be complicated. Our custom formula process allows you to launch unique drinks that no other business offers.

Our expert R&D team will work alongside you to develop recipes from scratch. Then, we’ll undertake extensive lab testing to ensure their quality, freshness, and shelf life. Our process takes just 2-3 months and includes everything from recipe design and lab testing to can packaging and labelling.

With low MOQs (6,000 cans), you can test the market without unnecessary risk while relying on our state-of-the-art vegan production facility. This makes your drink not only unique but also safe, stable, and ready to scale.

Private label cans by Hardtank
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Hardtank ready-to-drink cans are BRCGS certified.

What are the Benefits of Custom Formula Products?

Uniqueness

Develop a one-of-a-kind recipe that reflects your brand identity and sets you apart from competitors.

Full R&D Support

From idea to shelf-ready drink with ease.

Low Barrier to Entry

MOQ from 6,000 cans instead of the industry standard 30,000+.

Cost-Effective

Transparent pricing and cost savings on your formulation fee.

Sustainability

100% vegan facility, natural products, and recyclable cans.

Scalability

From pilot batch to large-scale production, you don’t need to invest in additional facilities to increase your scale.

Uniqueness
Develop a one-of-a-kind recipe that reflects your brand identity and sets you apart from competitors.
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Full R&D Support
From idea to shelf-ready drink with ease.
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Low Barrier to Entry
MOQ from 6,000 cans instead of the industry standard 30,000+.
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Cost-Effective
Transparent pricing and cost savings on your formulation fee.
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Sustainability
100% vegan facility, natural products, and recyclable cans.
Frame 427321444 Hardtank Custom Formula
Scalability
From pilot batch to large-scale production, you don’t need to invest in additional facilities to increase your scale.
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Innovate, Create, and Launch Your Custom Drink

What Does the Creation Process Look Like?

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Kick-Off & Payment

The formulation process starts with a one-time fee of €3,000. This covers the full development and sampling process. When production starts, €500 is credited back on the first five pallets (approx. €0.17 per can).

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Consultation & Recipe Design

You’ll work with our food technologist to create six to eight recipe variants. Each variant is delivered in sample packs containing six cans.

Please note – we can only process plant milks, and cannot work with animal milk.

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Sampling Rounds & Feedback

You get up to three sample rounds, each followed by online feedback meetings. Every round takes two to three weeks.

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Stability & Safety

We’ll undertake pasteurisation and stabilisation, and then calculate your drink’s shelf life. It is usually up to 12 months, depending on the recipe.

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Final Pricing & Approval

Based on the ingredients used and logistics (e.g. packing and delivery), we’ll calculate your final per-can cost.

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Production & Launch

After approval, we produce your first MOQ of two pallets (≈6,000 cans) and support your market entry.

RTD ingredients we can and can’t use in custom formulas

Hardtank builds custom coffee, tea and matcha RTDs on a plant-based milk or a straight brew, with 70+ pre-validated ingredients: sweeteners, syrups, flavourings, juices, vitamins, minerals and functional extras. Every can is preserved by pasteurisation, so we can’t process dairy milk, protein, eggs, live probiotics, purées, CBD or alcohol. Not sure about an ingredient? We’ll review it within 5 business days.

Always available

  • Black coffee from any current origin, or your own coffee
  • Our existing recipes, with adjustable syrup dosage, proportions and sweetness
  • Ingredient combinations already validated in our production

Approved ingredients

Each of these has a documented production history at our facility, so we can confirm it straight away, with no extra testing.

Showing all 72 ingredients

Coffee, tea and matcha bases

Pick a base, or bring your own coffee.

  • Black coffeeAny current origin, or your own coffee
  • Culinary matchaBolder flavour, more economical
  • Traditional matchaGentler, more complex flavour; higher leaf quality
  • Hibiscus teaTart and floral, with a deep red infusion
  • Black tea (Ceylon Dimbula)Full-bodied Ceylon black tea

Plant-based milk

We work with plant-based milk only.

  • Oat milkLactose-free base with a mild oat flavour and creamy body

Sweeteners

From full-sugar to sugar-reduced recipes.

  • SugarSweetness and body
  • Brown sugarCaramel note and colour
  • GlucoseSweetness and texture
  • ErythritolLabel claim possibleLow-energy sugar substitute
  • SucraloseLabel claim possibleCalorie-free intense sweetener

Flavoured syrups

  • Caramel
  • Chocolate
  • Tonic
  • Coconut
  • Vanilla
  • Cinnamon

Flavourings

Declared on the label as “flavouring” or “natural flavouring”.

  • Coconut
  • Coconut cookie
  • Grapefruit
  • Vanilla (classic and natural)
  • Melon
  • Kiwi
  • Caramel (cream, butter and natural)
  • Strawberry
  • Peach
  • Pistachio
  • Cinnamon
  • Other

Fruit juices

Natural flavour and colour. Concentrates deliver a stronger taste at a lower dosage.

  • Red grapefruit
  • Blood orange
  • Kiwi
  • Melon
  • Passion fruit
  • Mango
  • Orange
  • Raspberry
  • Orange concentrate
  • Lemon concentrate

Natural colourings

  • Copper complexes of chlorophyllins

Vitamins and minerals

Label claims depend on the dosage per litre. We calculate it with you during development.

  • MagnesiumLabel claim possibleMuscle and nervous-system support
  • ZincLabel claim possibleImmune, skin and cognitive support
  • PotassiumLabel claim possibleMuscle function and electrolyte balance
  • Vitamin B6Label claim possibleTiredness and nervous-system support
  • Vitamin B12Label claim possibleTiredness and red blood cell support
  • Vitamin CLabel claim possibleAntioxidant and immune support
  • CalciumBones, teeth and muscle function
  • Vitamin AVision, skin and mucous membranes
  • Vitamin D3Calcium absorption, bones and teeth
  • Vitamin EAntioxidant

Functional ingredients

  • CaffeineLabel claim possibleAlertness and energy
  • Soluble fibre (chicory inulin)Label claim possiblePrebiotic fibre that adds body
  • MCTFast energy and satiety
  • L-theanine (green tea extract)Subject to regulatory reviewSmooths out caffeine for calm focus
  • Lion's mane (Hericium erinaceus extract)Subject to regulatory reviewFunctional mushroom extract

Acidity regulators

Balance pH and tartness, and support microbiological stability.

  • Lactic acid (E270)
  • Citric acid (E330)
  • Malic acid (E296)
  • Tartaric acid (E334)
  • L-ascorbic acid (E300)

Mineral salts and buffers

Technical sources of potassium, magnesium and calcium that also buffer pH.

  • Potassium bicarbonate (E501)
  • Potassium chloride (E508)
  • Potassium citrate (E332)
  • Magnesium chloride (E511)
  • Magnesium citrate (E345)
  • Calcium chloride (E509)

Preservatives

Inhibit yeasts and moulds to protect shelf life.

  • Potassium sorbate (E202)
  • Sodium benzoate (E211)

Stabilisers and emulsifiers

Keep texture even and prevent separation.

  • Sunflower lecithin (E322)
  • Guar gum
  • Gum arabic
  • Tara gum
  • Xanthan gum (E415)

Label claim possible means the ingredient can support an EU nutrition or health claim once the required dosage is reached.

Ingredients we don’t work with

Our process is pasteurisation only: 80°C for 7 minutes for black coffees and 85°C for 10 minutes for oat milk coffees. That is ideal for low-pH drinks, but not for ingredients that raise the pH in a sealed can.

Needs sterilisation we don’t offer

Hardtank preserves RTD cans by pasteurisation. We don’t run retort (can) sterilisation or aseptic filling, so low-acid ingredients can’t be made shelf-stable and safe.

Dairy milk and cream

Low-acid (pH about 6.5 to 6.8). Pasteurisation alone isn’t enough; it would need UHT with aseptic filling, or full retort sterilisation.

Use instead Oat milk

Coconut milk or cream as a base

A low-acid plant base with the same risk as dairy. Coconut syrup and coconut flavouring are different products and are fine to use.

Use instead Coconut syrup in an oat milk base

Low-acid fruit and vegetable purées

Banana, pumpkin, sweet potato and dates have a pH that is too high, plus a thick, unclarified texture.

Use instead Clarified fruit juices or a flavour syrup

Eggs and egg-based bases

Low-acid, with a Salmonella risk. Eggnog-style drinks need a different process.

No direct alternative for this ingredient.

Protein and collagen

Whey, casein, plant protein and collagen raise the pH and buffering capacity of the drink.

No direct alternative for this ingredient.

Live probiotic cultures

They don’t survive pasteurisation, and adding them afterwards would need aseptic filling.

No direct alternative for this ingredient.

pH above the safe limit

Some ingredients are fine on their own but not in combination.

Oat milk with high-dose electrolytes and vitamins

Together they push the pH above the safe threshold for a pasteurised, sealed can. Mineralisation in another form is possible, and we agree this with you case by case.

Use instead Oat milk at standard mineral levels

Outside our regulatory or production scope

CBD and hemp extracts

Cannabidiol and its derivatives have an unresolved or unauthorised Novel Food status in the EU for most forms.

No direct alternative for this ingredient.

Alcohol, tinctures and coffee liqueurs

We aren’t licensed to produce or fill alcoholic drinks, so RTD espresso martinis are out.

No direct alternative for this ingredient.

Creatine

Not part of our validated production range.

No direct alternative for this ingredient.

Ingredient not on either list?

It isn’t automatically ruled out. Describe it in the “other ingredients” field and we’ll tell you within 5 business days whether we can use it.

Ask us about your ingredient

Lists last updated .

What’s Included in the Formulation Fee?

As part of the formulation fee, you receive:

Custom formula cans with Hardtank

How to Get Started With Custom Formulation

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Pay the Formulation Fee

The process begins with a €3,000 payment per recipe (SKU). This covers consultations, samples, and full R&D support.

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Agree on Ingredients & Responsibilities

Together, we decide on who supplies which ingredients. For example, if you want to use your own coffee, you send it to us while we source the remaining components.

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Review & Approve the Final Recipe

After two or three rounds of samples and adjustments, you choose and confirm the final formula for production.

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Submit Your Label Design

Provide your own label design (using our template) or use our design service. The approved label is mandatory before production can start.

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Confirm Your First Production Order

Place a minimum order of two pallets (~6,000 cans) and pay the 50% deposit of the total order value.

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Finalise Payment & Delivery

Once production is complete, the remaining 50% balance is due. We then notify you to arrange collection (EXW) or shipping (DAP).

Kinga Markiewicz

Contact Us Directly

Have a question, or are you ready to launch your own custom formula RTD? Select a contact below to connect directly with the right sales representative for your needs.

Kinga Markiewicz

Business Development Manager

Kinga is our RTD business development expert. She’s here to guide you through every step of creating your own RTD brand — from initial concept and product selection through to launch.

Languages: English, Polski

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Which Bases and Ingredients Can You Use for Custom Formulas?

Our approved ingredients list includes coffee, teas, dried fruit, cascara, oat/almond milk, B-group vitamins (B6, B12 etc.), Vitamin C, potassium, zinc, magnesium, soluble fibre, L-theanine, MCT, citrulline, mushrooms, additional caffeine, and green tea extract.


Please note that we cannot use creatine or added protein.

Frequently Asked Questions

Custom Formula is a bespoke development service where we co-create a unique recipe with you. From sourcing your preferred coffee beans or ingredients to multiple sampling rounds and final production, your beverage is entirely tailored to your brand.

The MOQ is two pallets per SKU (approximately 6,000 cans).

The typical process takes two to three months and includes:

  • Ingredient sourcing and initial recipe design
  • Sample production rounds (up to three iterations)
  • Tasting and feedback sessions with the client
  • Final recipe confirmation and shelf-life validation.
  • Production and canning

The standard production lead time is four to six weeks after final recipe confirmation.

You do! Once the recipe is finalised, you retain all formulation rights.

Yes, you can run multiple developments in parallel. Each recipe is subject to a separate formulation fee.

€3,000 per recipe. However, we refund €500 per pallet from your first five orders until the fee is fully reimbursed.

We have experience with adaptogens, vitamins, cascara, natural flavours, and alternative bases (e.g. oat milk). See above for a full list.

Typically 12 months for black coffee/tea and eight months for oat-based drinks. The final shelf life will be confirmed through microbiological and stability testing during development.

No. Hardtank only works with plant-based milk, currently oat milk. Dairy milk and cream are low-acid, and our process is pasteurisation only, so they would need UHT with aseptic filling or retort sterilisation. Oat milk is the validated alternative.

 

Our approved list includes magnesium, zinc, potassium and vitamins B6, B12 and C, with calcium and vitamins A, D3 and E also available. In oat milk recipes, high doses of electrolytes and vitamins can push the pH above the safe limit for a pasteurised can, so we agree the levels with you case by case.

No. Protein and collagen raise the pH of the drink, and live probiotic cultures don’t survive pasteurisation. Creatine, CBD and alcohol are also outside what we can produce.

An ingredient that isn’t listed isn’t automatically accepted or rejected. Describe it in the “other ingredients” field of the form and our technology team will review it and reply within 5 business days.

For some ingredients, yes. When the dosage reaches the required threshold per litre, ingredients such as magnesium, zinc, potassium, B vitamins, vitamin C, caffeine and soluble fibre can support an EU label claim. We calculate the dosage with you during development; confirm final claim wording for your market.

Yes. Your coffee can be used in one of our validated recipes, and we can adjust syrup dosage, proportions and sweetness level. You send us the coffee and we source the remaining ingredients.

What Do the Cans Look Like?

We work exclusively with slim cans (200 mL and 250 mL). We’ve chosen this format because it is easily recyclable, suitable for a range of customisation methods, and incredibly protective of pasteurised drinks. For customisation, we use wrap-around labels for full-scale design to help your product stand out.

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We welcome all inquiries - just reach out!

Simply select the topic you want to discuss, and we'll make sure your inquiry reaches the right expert.

You'll get a response from our team within 48 hours (excluding weekends), always from a @hardbeans.com email address. Your inquiry will be handled by a specialist who understands your needs and can guide you every step of the way.

Who will respond to you?

Kinga Markiewicz

Private Label & RTD Development

Book a meeting

Joanna Brzezińska-Wajda

RTD and Equipment Inquiries

Book a meeting

Maciej Duszak

Distributor Opportunities

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