Developing your own ready-to-drink beverage doesn’t have to be complicated. Our custom formula process allows you to launch unique drinks that no other business offers.
Our expert R&D team will work alongside you to develop recipes from scratch. Then, we’ll undertake extensive lab testing to ensure their quality, freshness, and shelf life. Our process takes just 2-3 months and includes everything from recipe design and lab testing to can packaging and labelling.
With low MOQs (6,000 cans), you can test the market without unnecessary risk while relying on our state-of-the-art vegan production facility. This makes your drink not only unique but also safe, stable, and ready to scale.
The formulation process starts with a one-time fee of €2500. This covers the full development and sampling process. When production starts, €500 is credited back on the first five pallets (approx. €0.17 per can).
You’ll work with our food technologist to create six to eight recipe variants. Each variant is delivered in sample packs containing six cans.
You get up to three sample rounds, each followed by online feedback meetings. Every round takes two to three weeks.
We’ll undertake pasteurisation and stabilisation, and then calculate your drink’s shelf life. It is usually up to 12 months, depending on the recipe.
Based on the ingredients used and logistics (e.g. packing and delivery), we’ll calculate your final per-can cost.
After approval, we produce your first MOQ of two pallets (≈6,000 cans) and support your market entry.
The process begins with a €2500 payment per recipe (SKU). This covers consultations, samples, and full R&D support.
Together, we decide on who supplies which ingredients. For example, if you want to use your own coffee, you send it to us while we source the remaining components.
After two or three rounds of samples and adjustments, you choose and confirm the final formula for production.
Provide your own label design (using our template) or use our design service. The approved label is mandatory before production can start.
Place a minimum order of two pallets (~6,000 cans) and pay the 50% deposit of the total order value.
Once production is complete, the remaining 50% balance is due. We then notify you to arrange collection (EXW) or shipping (DAP).
Coffee, Teas, dried fruit, cascara, oat/almond milk, MCT oil, Vitamins, Electrolytes, L-Theanine, Lion’s Mane, Adaptogens (Ashwaganda, Reishi, rhodiola), Herbs/botanicals (hibiscus, chamomile, ginseng, spices), natural fruit juices.
Add functional or premium ingredients:
For advanced recipes, we recommend a consultation with our R&D team to ensure product stability and safety.
Custom Formula is a bespoke development service where we co-create a unique recipe with you. From sourcing your preferred coffee beans or ingredients to multiple sampling rounds and final production, your beverage is entirely tailored to your brand.
The MOQ is two pallets per SKU (approximately 6,000 cans).
The typical process takes two to three months and includes:
The standard production lead time is four to six weeks after final recipe confirmation.
You do! Once the recipe is finalised, you retain all formulation rights.
Yes, you can run multiple developments in parallel. Each recipe is subject to a separate formulation fee.
€2,500 per recipe. However, we refund €500 per pallet from your first five orders until the fee is fully reimbursed.
We have experience with adaptogens, vitamins, electrolytes, botanicals, fruit extracts, cascara, natural flavours, and alternative bases (e.g. oat milk).
Typically 12 months for black coffee/tea and eight months for oat-based drinks. The final shelf life will be confirmed through microbiological and stability testing during development.
We work exclusively with slim cans (200 mL and 250 mL). We’ve chosen this format because it is easily recyclable, suitable for a range of customisation methods, and incredibly protective of pasteurised drinks. For customisation, we use wrap-around labels for full-scale design to help your product stand out.
Develop a one-of-a-kind recipe that reflects your brand identity and sets you apart from competitors.
From idea to shelf-ready drink with ease.
MOQ from 6,000 cans instead of the industry standard 30,000+.
Transparent pricing and cost savings on your formulation fee.
100% vegan facility, natural products, and recyclable cans.
From pilot batch to large-scale production, you don’t need to invest in additional facilities to increase your scale.
Have a question, or are you ready to launch your own custom formula RTD? Select a contact below to connect directly with the right sales representative for your needs.
Business Development Manager
Kinga is our RTD business development expert. She’s here to guide you through every step of creating your own RTD brand — from initial concept and product selection through to launch.
Languages: English, Polski
Simply select the topic you want to discuss, and we’ll make sure your inquiry reaches the right expert.
You’ll get a response from our team within 48 hours (excluding weekends), always from a @hardbeans.com email address. Your inquiry will be handled by a specialist who understands your needs and can guide you every step of the way.
Private Label & RTD Development
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