News and Trends

Global market analysis: where is cold brew growth happening around the world?

3 December 2024

Cold brew has carved out a robust and dynamic segment of the global coffee market, leveraged by modern consumer trends and demand for alternative, exciting beverages.
The number of people drinking cold brew has increased by 73% since 2019, and its popularity is evident around the globe.
We interviewed Maciej Duszak, co-founder and head of sales at Hardtank, to learn more about global cold brew growth.