
Kristi Carignan
Kristi is a seasoned freelance writer with over twenty years of experience crafting copy for global agencies and brands. When she's not at her desk, she's experimenting with her collection of coffee machines, perfecting everything from iced brews to rich, hot espressos.
Articles by this Author
Canned cold brew coffee is becoming one of the most popular RTD formats in the world. But marketing can be easier said than done. To learn more about how to do so, we spoke with Brandon Bir from Crimson Cup Coffee.
It’s no secret that cold brew has undergone a period of meteoric growth – its popularity increased by 300% between 2016 and 2023. Understandably, as this demand has grown, more businesses have started to enter the market. However, doing so can have challenges.